Gold Coast International Style: Mid 60s

By the mid-1960s, the hour for Modernism was growing late. High-minded design ideals had largely (ahem) left the building when it came to multi-family residential development – even the city’s most expensive and luxurious tower paid little heed to exterior design.

1000 Lake Shore Plaza – Sidney H. Morris & Associates, for Chicago Highrise Corporation, 1963
IMG_8913

1000 Lake Shore is a 55-story reinforced concrete building, a tall (590 feet) and slender tower with a low garage box attached to the back, fronting onto Oak Street. The building held 137 apartments, at 2 and 3 apartments per floor.

IMG_8956a

The garage and the building’s spandrels are sheathed in glossy olive green brick that’s close to, but not quite a match for, the cladding on the older 1000 Lake Shore Drive building next door, by the same architect and developer.

IMG_8942a
Left, 1000 Plaza; at right, the older, more textured bricks of 1000 LS Drive.

1000 Lake Shore Plaza, was a big deal in its day. Developed by Harold L. Perlman, the building was widely touted as the tallest reinforced concrete apartment building ever built, as well as Chicago’s most expensive and most luxurious residential address. The tower was billed by a book-sized sales brochure that cost some $5 a copy to produce and promised “the right to be pampered with luxuries not available even to Cleopatra”.

Ground was broken in January 1964 in a ceremony attended by Mayor Daley. On the building’s tall, narrow mechanical penthouse was a transmitter used by the Chicago Educational Television Association’s channel WTTW Channel 11, donated rent-free by the building’s owners. Drawn by the public generosity, Illinois governor Otto Kerner spoke at the December 28, 1964 topping out ceremony.

1000 lake shore plaza P5120531

Amenities included a 9-hole putting green on the garage roof, which should immediately make clear who the target demographic was. Other luxuries included a pool, sun decks, and a “fine restaurant”, commissary, and valet shop on the premises.

Even more than other Lake Shore towers, 1000 Plaza was hyped by its owners: “the most beautiful and spacious apartment in America”, for “sophisticated men of affairs”, aimed at “136 of Chicagoland’s finest families”, “rising majestically to become the tallest apartment building in the world.” The apartments were “designed to satisfy every fastidious desire”. Rents ran as high as $1,400 a month.

IMG_8916a

It wasn’t all talk, either: square footage ranging from 2000 to 3300 sf, they were quite large. It wasn’t all talk, either. 9 foot ceilings were provided throughout, as was central air conditioning. Maid service was available. The Otis elevators were listed as the fastest residential elevators ever built. Exterior windows were double paned with a 2″ insulating gap with venetian blinds inside. The water supply to the building was softened, “to assist M’Lady in cooking and laundering, and to improve hair and skin care!”

IMG_8900b
Left, 1000 Plaza; right, 1000 Lake Shore Drive

IMG_1252

One item I haven’t been able to figure out is the faux double-height space seen above, on the 8th or 9th floor. It corresponds to the top of the garage and presumably contains access to the rooftop putting green space. The balcony space is doubled in height, but the interior floors seem to continue on as normal.


Sheridan-Hollywood Tower – 5650 Sheridan – Loewenberg & Loewenberg 1960
IMG_1112a

Clad in textured blue brick, the design ideas of this common apartment tower are hardly distinguishable from those of its high-priced cousin at Michigan & Oak Street. The design is an exposed concrete column structure, with glass and brick infill. The major point of interest is the handsome blue brick itself.

IMG_1108a

Opened in May 1961 as the 5650 Sheridan Road Apartments, the building featured a rooftop sun deck and solarium, still present today. Studio apartments started at $130 and 4-rooms at $165.

IMG_1105a

IMG_1099a


The Statesman – 5601 Sheridan, Milton Schwartz & Associates, 1963
The Statesman
Just around the corner geographically, but a world apart in design terms, is the Statesman building – one of the lakefront’s finest buildings, in my opinion. The building’s profile is wrapped in continuous horizontal bands, broken up into a zig-zag pattern by the projecting balconies. The balcony rails enhance the horizontal motif with their slender horizontal railings.

IMG_1125

The ground floor is an odd departure, with a startling driveway and parking ramp that curves up over a ground floor garage entrance. Shoehorned into the tight space, amid descending columns, is a double height glass lobby. Capping off the semi-private spaces is a large full-wrap balcony that extends itself out to become a sun deck, sheltering additional parking spaces.

IMG_7051

Above, the building holds 90 condominums, mostly 1- and 2-bedrooms. It was converted from apartments in 1979.


3470 Lake Shore Drive – Raggi & Schoenbrod Inc., 1966
IMG_1168a

A few miles south, 3470 LSD provides a contrast to show just how artfully the Statesman was handled. This building likewise uses its balconies to powerful effect in creating horizontal banding on its eastern face – but lets the architectural design completely drop on the equally-visible north and south faces.
A powerful composition is left incomplete.

IMG_1167a

3740 Lake Shore is a 27-story condominium building, opened in May 1967 with one, two and three-bedroom units ranging from $27,000 to $70,000. Amenities include 30-foot long balconies, a 3-story garage in the building’s base, and a pool, sauna and “sky lounge” on the tower’s roof. Larger units include sunken living rooms, and the building provided an interior decorator to help residents finish out their new homes.

IMG_1165a

Like so many other Lake Shore skyscrapers, it rose on the site of a Victorian mansion, this one erected by Robert D. Lay, president of the Chicago Athletic Association. Mr. Lay died in 1940; his house became an apartment building, then was wrecked in 1966.

IMG_9305

Advertisements

7 thoughts on “Gold Coast International Style: Mid 60s

  1. This lady I know has lived at 1000 LSP since Day One and has a Touch-Tone phone, like one you would find in a booth, embedded in the wall by the door. I think that her husband (who financed the lifestyle) died in the early 70s and I don't think that she's made any major changes since then. Her apartment and the building in general is like a time capsule.

  2. It was a real heart pounder to see this building on your wonderful blog. My grandfather lived in this building.The views were amazing. Though at the time I was only 12 years old I remember thinking that the smaller size of this building made it unique on Lake Shore Drive/

  3. Another great post – Milton Schwartz did a lot of interesting, if not well known buildings. I like the sound of the built in phone too!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s